7/16/99

A new internet trader, "priceline.com", is worth for getting attention.

"priceline.com" has been growing with low cost trade of air tickets and hotel rooms mainly. Their newest service is to help home financing. As for new car trade, their operation area has been limited to Metro in New York. Therefore it can be said that their business scale has not been so big. But according to their homepage, they are planing to enlarge their motor vehicle trade in the next months to come.

The priceline asks their customers what products they want to buy in details. And then it ask them on what price they will buy. The company makes efforts to find out a deal best suited to their requirements.

Ms. Maryann Keller, Managing Director of Furman Selz, Inc., is rumored to join the company as a vice president. She has been very active as an analyst specialized in the motor vehicle industry for more than 30 years.

She has strong personal relations within the auto industry. She can talk to top people of the big three on telephone at anytime and is recognized as an authoritative analyst of auto industry. She wrote two books, the left one in 1989 and the right one in 1993. Both of them are available in Japanese.

If she joins the company as rumored, she will contribute well to the development of the U.S. internet auto trade as she has perfect knowledges on every corner of the auto industry.

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